While Pyrex is already offered in multiple distribution channels, itsĪdded versatility could interest retailers catering to outdoor Shapes and embossed for both cooking and serving, the company said.Ĭasual Elegance gives versatility and an updated look to a decades-oldīrand that is freezer-safe and can be used on almost any cooking medium. Casual Elegance, part of theĬompany's Corningware brand of ovenware, is sculpted into soft Used with Casual Elegance this past fall. The strategy taken with Pyrex Portables is somewhat similar the one Introduction of the line is part of on-going efforts to useĬorning's existing, highly specialized glass technologies as theīasis for products that are more responsive to the consumer market, said "So rarely do you hit upon a consumer need that is so "We believe this is an untapped category," Hart continued. Tailgate parties and homes of elderly people. And they take it everywhere: gatherings withįamily and friends, church and potluck suppers, picnics and barbecues, The results, he added, were "astounding:" 32 million Specialist studied eight markets across the country, said Hart. Using mall intercepts, the market research To learn the secrets of what America was carrying in its trunks andīack seats, Corning enlisted the help of Boston-based Marketing & It's a combination of a cardboard box and towel or
Prevalent food transport system is not a product you'll find in "TheĬhili spilled in the trunk, the jello fell. "Every story we heard led to another," said Hart. People transport food are potentially disastrous. In developing Pyrex Portables, Corning discovered that the ways many Pyrex already has 98 percent brand awareness Most consumers who transport food already use Pyrex'sīorosilicate glass products or, in some cases, Corningware, said Hart.īy adding zippered, machine-washable carriers, Hart believes Corning is The Corning, N.Y.-based manufacturer by Vesture, maker of the Lava Buns The pads, filled with Microcore gel, are made for Prior to use, the hot pad is heated in a microwave. Insulated fabric carrier keeps food secure. Said Neil Hart, new product ideation leader. Hot dishes are kept atĪround 140 degrees Farenheit cold dishes, below 40 for up to two hours, Red one for hot foods, a blue one for cold. Pyrex ovenware with a microwaveable plastic lid and two thermal pads-a
#Pyrex portables portable#
The line will be unveiled at this week'sĮach Pyrex Portable unit consists of a piece of clear, sculptured Up a new category for Corning and new areas of distribution for theĨ0-year-old Pyrex name. Portables, a line of temperature-retaining food carriers that could open APA style: Corning: Pyrex Portables transport food.Corning: Pyrex Portables transport food." Retrieved from 1995 MacFadden Communications Group LLC 13 Jan.
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MLA style: "Corning: Pyrex Portables transport food." The Free Library.